In 2011, NPD Group reported that Beats' market share was 64% in the U.S. In 2014, the company expanded into the online music market with the launch of a subscription-based streaming service, Beats Music.
Following the end of its contract with the company, Beats took further development of its products in-house. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. The subsidiary's product line is primarily focused on headphones and speakers. Since 2014, it has been an Apple subsidiary. Dre and record company executive Jimmy Iovine. The company was founded by music producer Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. Beats Electronics LLC (also known as Beats by Dr.
